Your goal when selling a home should be to get the best value for your property and get it out of the real estate market quickly. Thus, you need to properly plan your ad in order to attract potential buyers.
You probably understand that many potential buyers are looking for housing in the spring. The weather is warm now and it is easy to feel the welcoming character of the house. Summer is another popular season for home sales – not only is the weather generally favorable, but potential buyers’ hours are often much more relaxed. And while autumn may not be the most popular time to list homes for sale, sales can be good at this point because the weather isn’t too harsh.
Selling a house in winter is another story. Not only are potential buyers generally less motivated by the cold, but at home it can be harder to show when the outside conditions are harsh, and gravity is hard to control.
However, turning on the house in winter has its pros and cons. Here are a few things you should know if you are going to take this route.
Advantages of Selling a Home in Winter
While you may face some challenges when selling a home in the winter, you will receive the following benefits:
- You will have less competition
The real estate market tends to be inundated with homes when it gets warmer. If you try to sell your home in the winter, you won’t have the same number of ads and open doors. And if you live in an area where a lot of people are selling, that’s fine.
- Buyers may be more motivated to close quickly
Potential buyers who are looking for a home in early winter often do so for a reason: to close their home before the end of the calendar year, thereby taking advantage of some tax breaks. If you put your home up for sale in December, you can find a buyer very quickly.
- Take advantage of your vacation to boost your attractiveness.
Homes are usually decorated during the holiday season, and if you do the same, that might be exactly what might entice potential buyers to bid on your home. Of course, you don’t have to go crazy with holiday decorations, but if you turn on some lights to cheer up the holiday mood, it can improve the mood of the shoppers.
- You have the opportunity to show some of the features of your home.
If your home has a beautiful wood burning fireplace or a warm family room, potential buyers are more likely to appreciate these features when they see them in the winter. Plus, if your landscape needs some work, or you don’t have a particularly large backyard, you may find it easier to hide those gaps in winter when they might not be in the sight of potential buyers.
Disadvantages of Selling a Home in Winter
On the other hand, there are a few pitfalls you may run into when trying to sell your home in the winter:
- Weather can make it difficult to visit your home.
Snow can be nice looking when it covers your trees and roof, but it also makes travel more difficult or dangerous. So, if you are trying to sell your home during active weather, you may find yourself in a situation where open houses or appointments are canceled due to snow, which delays the process of finding a buyer.
- Shorter days make night visits more difficult.
Potential buyers who work during the day often expect to view homes for sale in the evenings. But during the winter season, the days are shorter, so visiting after work usually means visiting your home when no natural light is entering. It’s bad if natural light is a feature you want to showcase, and generally speaking, even a well-lit home can look dark when it’s dark outside.
- You can say goodbye to the curb.
Party decorations can make homes look prettier in winter, but will need to be torn down over time. And when your lawn is covered in slush and the landscaping efforts you made last spring and summer don’t show up anywhere, your home becomes harder to sell.
- Buyers may hesitate to make commitments.
It is a known fact that the real estate market tends to see a lot of activity after the warmer and spring arrives. The problem with locating your home in winter is that potential buyers may not want to bid until they see what other options are available in the area. Plus, if your home is just one of the few homes for sale in the winter, buyers might worry about overpaying because in terms of price, there is less inventory to compare.
Tips for Selling a Home in Winter
Obviously, selling a home in the winter has its pros and cons. If you are considering a sale, proceed strategically by doing the following:
- Rate your home at competitive prices. Work with a real estate agent to find a reasonable price ahead of time so potential buyers don’t have to worry too much about paying too much.
- Beware of weather damage. Clear walkways and driveways after snowfall to avoid slush and slippery areas that could endanger visitors.
- Make sure your heating system is in working order. The last thing you need is a cold house, with a real estate agent bringing people in at the last minute to inspect your property.
- Eliminate drafts. Close windows that let in cold air.
- Add brightness. Cloudy weather can affect the mood of buyers. Get beautiful finishes that will make your home more comfortable, such as pillows or blankets.
- Shine outside. Winter days get dark early. Light up the exterior of your home with outdoor spotlights.
- Make sure your home is well lit. In the spring and summer, hunters have plenty of daylight to work with. If you are selling in the winter, you can compensate by adding additional fixtures.
- Bake directly in front of the open house. In the summer, shoppers are more likely to want cold drinks than homemade biscuits. In winter, the smell of freshly baked can be warm and inviting.
- Organize a full video tour. It can be difficult for potential buyers to go outside to view the property when the weather is bad. If you create a reliable video tour, they will have a good idea of what your home looks like, so they know if it’s worth it visit in person.
- Avoid the winter wonderland. Snow is great, unless we’re talking about the exterior of your home. Buyers want to see the details of the house, not the blanket of snow. Make sure you have pictures of your home on a clear day.
Winter can kickstart your neighborhood
According to the New York Post, about 60% of Americans surveyed say they turn off their holiday lights every winter. Others decorate with wreaths, street decorations, and more. The winter season can help show your area in the best possible light (both literally and figuratively) and help evoke the warm feelings in the home that people want to associate with the place they potentially live in: neighborly, intimate, and welcoming.
Less ads = more agent attention
During the busiest season of the year, agents often have to divide their time among a large number of clients. Even the best agents can take extra time to answer your urgent questions when spring fever hits. In the winter, however, fewer people trying to sell their homes means faster reactions and more individual attention from your agent, which can be good for you.
Should you try to sell your home in winter?
Ultimately, selling in the winter has its pros and cons, so you’ll have to weigh them up to see what works best for you. And also think about your personal calendar. If you are looking to sell your home so you can move out in the summer, placing it in the winter can help make this plan come true.
If you are unsure how successful selling your home is during the winter months, talk to CashBuyersNY who has already done so in your area. Knowing about the success of previous salespeople can help you make the right decision.
Is winter a good time to sell your New York home?
As in any other part of the country, you can definitely sell a house in New York during the winter. This is because in today’s real estate market, you can leverage the power of online advertising and marketing. Since New York is a northern state, you will have to face winter conditions. If you want to organize open house days, it will be difficult to attract people.
As long as you are ready and can skip open house days, winter is the right time to sell your New York home. If you decide to sell to a buyer for cash, you don’t have to worry about marketing or hiring a real estate agent CashBuyerNY is here for you to do this.
Last but not the least. (Final thoughts)
Worried about finding a buyer fast enough? The right cash buyer will buy your home now. Whether you’re looking for businesses that buy homes in Brooklyn, cash buyers in Long Island or any part of New York City, CashBuyersNY is the solution you’ve been looking for.
Perhaps you have never thought about accepting a cash offer for your home. Some owners don’t even know this is an option. But this path has many advantages. One of them is unparalleled convenience. After all, you do not have to put your house on the traditional market, and you need the services of a real estate agent or realtor.
While winter is not always the best time to sell a home for various reasons (vacation, cold weather, inventory, etc.), there are still thousands of people buying and selling homes every winter. If you need to sell your home in the winter of 2021, No problem. CashBuyersNY is ready to give you the price your property deserves – just contact us today and get best cash offer for your property.